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Tokyo Street Celebrates 12th Anniversary With ‘Harajuku Kawaii’ Campaign

Tokyo Street 12th Anniversary

Tokyo Street is set to celebrate its 12th anniversary with an exciting ‘Harajuku Kawaii’ themed campaign. The event is made even more special as Pavilion Kuala Lumpur celebrates their 15th anniversary, making it a double celebration for all to enjoy.

Tokyo Street 12th Anniversary – A Showcase of Japanese Kawaii Culture

Tokyo Street Celebrates 12th Anniversary With 'Harajuku Kawaii' Campaign 7

The celebration promises to showcase the best of kawaii culture, featuring Instagrammable props, enchanting decorations, captivating pop-ups, and myriad engaging activities. Shoppers are invited to indulge in a remarkable fusion of Japanese culture, dining, shopping, anime, cosplay and festival – all at Pavilion Kuala Lumpur.

For the second consecutive year, Pavilion KL is thrilled to collaborate with AniManGaki, one of Malaysia’s largest animation, comics, and games conventions, bringing forth an array of exciting events, including highly anticipated competitions, runway shows, and captivating displays. Adding to the excitement, international cosplay sensation KNITE, hailing all the way from Sydney, will be gracing the event and hosting meet-and-greet sessions with fans on 29th July from 5pm to 7pm.

As part of the celebration, guests were treated to an impressive Yukata Parade featuring more than 60 students from SEGi University ushering guests of honour from the Main Entrance to Tokyo Street. The event showcased an energetic traditional Japanese Wadaiko drum performance, setting the tone for the exciting event ahead. Embracing Japanese tradition, a Kagami Biraki sake breaking ceremony was conducted by the esteemed guests of honour, symbolising good fortune and jubilation. The excitement continued as international cosplay star KNITE engaged in a meet-and-greet with the audience, and took part in the 12th anniversary cake cutting ceremony to mark the momentous 12th anniversary milestone.

Upcoming Events at Tokyo Street Pavilion KL

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On 29th July, shoppers can immerse themselves in the mesmerising world of Japanese popular culture with AniManGaki, held within Tokyo Street. The event will feature an array of activities, including a cosplay competition, AniManGaki Idol preliminary competition, a Lolita fashion walk and display. 

Shoppers can also enjoy invigorating performances at Tokyo Street, such as, a Japanese drum performance on 30th July at 5pm; 3-Pop dance performance by SN19 on 6th August at 3pm and 5pm; as well as a J-pop cover dance performance by Kingsman Dance Crew  on 12th August at 7.30pm. 

Capture the spirit of Tokyo Street by renting your own kimono or yukata at Kuma Yukata and taking stunning photos at the famed Nakamise area—a row of quaint stores adorned with wooden finishes, inspired by Japan’s renowned Nakamise-dori Street. Alternatively, capture the essence of your visit with a snapshot beside the iconic asakusa lanterns, inspired by the Lantern of Kaminarimon (thunder gate) of Senso-ji Temple in Japan.

After exploring the exciting activities and pop-ups at Tokyo Street, shoppers can treat themselves to a delectable Japanese meal at one of the many renowned restaurants within the precinct.

For more information, please visit

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Written By

Part-time gamer, writer, & full time weird coffee person.

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