Every 90s kid will surely remember the bold, blue Nokia logo. Today, the company has unveiled its latest design, sporting minimalist shapes that form the word NOKIA, and will feature different colours depending on use.
This is not to be confused with the mobile phone brand, which is currently owned by HMD Global, but the Finnish company has long since moved away from manufacturing phones.
Nokia To Move Away From Association With Mobile Phones
The ex-mobile phone maker’s CEO, Pekka Lundmark, told Reuters that the rebrand is part of a conscious strategy to move away from being associated with smartphones, which the Finnish company hasn’t made for more than 10 years, following the disaster of partnering with Microsoft for their smartphones.
“There was the association to smartphones and nowadays we are a business technology company,” Lundmark says. “In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,”.
The CEO also said that the company wants to launch a new brand that is focusing very much on the networks and industrial digitalization.
The old logo will sorely be missed.