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HP Announces “Future Ready” Strategy Alongside 2023 Product Portfolio

HP Future Ready

HP Malaysia today announced its “Future Ready” strategy for 2023, which focuses on revolutionising work and play. During the event, the company unveiled a series of new products as part of its Future Ready portfolio.

HP OMEN & Victus Gaming Laptops

HP Announces "Future Ready" Strategy Alongside 2023 Product Portfolio 9

The OMEN Transcend 16 is the company’s slimmest and lightest gaming laptop yet, with AI-powered technologies that offer peak efficiency working in tandem with OMEN Tempest Cooling to take gaming to the next level. It is available with up to a 16:10 240Hz display, and either a 13th Gen Intel Core i7 or AMD Ryzen 9 processor. The HP OMEN Transcend 16 will be available in August for RM10,999.

The OMEN 16 comes equipped with up to 13th Gen Intel Core i9 or an AMD Ryzen 9 7000 series processor, and Nvidia GeForce RTX 4070 graphics. The laptop will be available from RM6,899.

Victus by HP 16 gaming laptop is the company’s budget oriented gaming laptop, offering OMEN’s Tempest Cooling technology, up to 144Hz FHD display, and an all-purpose gaming keyboard. The Victus by HP 16 is available from RM4,149.

Hybrid Work

HP’s newest range of hybrid-ready devices are positioned to further bolster Malaysia’s hybrid work environment with:

The ZBook Firefly G10, with pro-level performance, is made to move. It has multi-ports for peak multitasking. It comes with HP Presence collaboration solutions, up to 13 hours of battery life that allows users to stay productive with pro-level components, an AI-enhancing webcam, and a stunning display. (ZBook Firefly G10 is available from RM5,734.)

The ZBook Power G10 helps increase productivity and multitasking, delivering enhanced collaboration with HP Presence and coming with local NVMe storage and NVIDIA RTX Ada Generation Laptop graphics, auto-framing 5MP camera, Wi-Fi6, and a long-lasting battery. (ZBook Power G10 is available from RM8,078.)

The ProBook 400 Series G10 customisable notebook is designed for hybrid work and collaboration, with a 5MP IR camera, HP Context Aware software, up to 32GB LPDDR5 memory, and enterprise-ready security and manageability. (HP ProBook 400 series is available from RM3,849.)

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HP Announces "Future Ready" Strategy Alongside 2023 Product Portfolio 10


The company has also unveiled its latest line of intelligent printing solutions to cater to home- and office-based hybrid workers, providing a more productive and secure way to work while bringing simplicity and environmental consciousness to users’ workflows.

The Smart Tank 520/580 is designed to increase cost efficiency and productivity for micro, small and medium businesses, as well as home users’ everyday printing needs. It delivers an enhanced user experience with an intuitive and seamless setup, smart features, and better connectivity – including self-healing Wi-Fi and mobility with Smart App, allowing users to scan and print from anywhere seamlessly. (HP Smart Tank 520/580 is available from RM419.)

The LaserJet Managed MFP E800/700 series comes with the next-generation Flow technology that features auto-sensing, on-screen digital editing, and scanning/sending to multiple destinations. The series is designed to protect users from malicious code and maintain data integrity with tamper-resistant chips and firmware. (HP LaserJet Managed MFP E800/700 is available now.)

The Color LaserJet Enterprise 5000, 6000, X600, and X500 series are designed to deliver advanced capabilities that help transform workflows for enhanced productivity and document management that scale with businesses; built for the reimagined office, it delivers productivity and efficiency of an A3 copier at the cost of an A4 printer. These redesigned printers are here to support today’s business demands and those yet to come. (HP Color LaserJet Enterprise 5000/6000 and X500/X600 will be available in August)

As part of its mission to empower customers with a better printing experience, the new HP TerraJet toner technology delivers both the most sustainable and the highest performance office printing the company has ever achieved. TerraJet is an advanced toner technology requiring 27 percent less energy when printing, up to 78 percent reduction in plastic, all while delivering sharper detail with up to 20 percent more printable colors. HP TerraJet cartridges have a lower carbon footprint than their predecessor products and are included in new printing solutions from small business through large enterprise.

For more information, please visit HP Malaysia’s official website.

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HP Announces "Future Ready" Strategy Alongside 2023 Product Portfolio 10
Written By

Part-time gamer, writer, & full time weird coffee person.

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