Cooler Master today officially announced the appointment of MeerFly, a renowned Malaysian rapper as Cooler Master’s brand ambassador.
MeerFly Joins the Cooler Master Family
Known for his unique style that blends traditional contemporary hip-hop beats, and heavy-hitting yet socially conscious lyrics that challenge the status quo, MeerFly has gained a following with music that address issues such as poverty, politics, and environmentalism with hit songs including Lai Lah, SIS, BossKu and HAA TEPOK. Not only does he rap and sing, he also composes and writes his own music.
He is also an avid gamer during his leisure time, and had once collaborated with Cooler Master for the first “Cooler Master Empowering Stars” project with Ghim Tech, a Malaysian content creator, and Mushi, professional Dota 2 player/coach and fellow Cooler Master brand ambassador.
“We are thrilled to welcome MeerFly to the Cooler Master family as our ambassador for gaming peripherals. His style of music that encapsulates the daily lives of the people perfectly represents our values of innovation and diversity.” said Joseph Fang, APAC Marketing Manager.
“We are excited to see how MeerFly’s creativity and passion for music and gaming will bring new perspectives to our brand and inspire the gaming community in the Asia-Pacific region and beyond.”
