The Lunar New Year is the biggest holiday for the Chinese speaking region, and across Southeast Asia. In this occasion, a group of vehicles and food delivery riders bustled through the streets of Malaysia, wearing the new “Lunar Queen” skin of Clash of Clans, which is inspired by the Year of The Rabbit.
Long time players would recall that Clash of Clans had always introduced “Spring Festival” limited content items for every Lunar New Year, letting players across the globe experience the auspicious celebration.
Limited Time Content For Year Of The Rabbit & Incredible Gifts For Clash of Clans Players
To coincide with the occasion, Clash of Clans launched two limited time skins: Lunar Queen, a cute and cool rabbit themed skin, and the Magic Theatre, a village scenery inspired by traditional Chinese opera stages. Besides that, the game also launched the Warrior Champion skin, decorations including the Rabbit Lantern and the Magic Show statue, as well as the customised Lunar New Year Challenge for the players. Players who logged in during the Spring Festival can experience the joy and atmosphere of the Lunar New Year Holiday.
Moreover, Clash of Clans also showcased two Lunar New Year promotional videos for players to know more about the game. The videos uniquely presented elements of the Spring Festival and maintained a high level of production. Players’ response was great as well, with many praising the animation and production quality of the in-game content.
Media & Influencers Jointly Support Online Marketing Of The Game
The launching of the two promotional videos attracted lots of attention across the internet and social media. Well-known game portals, such as Gamer Santai, GamerBraves, Gameclopedia and more promoted the videos and Lunar New Year limited content of Clash of Clans on top of their homepages. Media outlets have also promoted the games as well after experiencing the new content in game.
Renowned Malaysian influencers have also promoted the Lunar New Year animation and promotional videos to their fans, and encouraged them to give Clash of Clan’s Spring Festival content a try.
More influencers even streamed their games live on social networks during the Spring Festival, demonstrating the newly launched hero skins, village scenery and Easter Eggs in the game with their audience.
Clash of Clans Popped Up On The Streets Of Malaysia With Overwhelming Charm
Clash of Clans also conducted on-the-ground marketing campaigns in Malaysia via vehicle body and Grab delivery box advertisements across the streets of Kuala Lumpur an Selangor to promote the Lunar New Year limited skins and event information, sharing new year’s wishes with Clash of Clans players when they spot these vehicles.
During the Spring Festival, Clash of Clans had practiced the routine of launching a series of limited content and events to celebrate the special occasion and share the unique festival charm with its players. In this Lunar New Year, Clash of Clans also explored new forms of content to engage with their players.
Immense Southeast Asian Presence
Since August last year, Supercell had started to collaborate with Xiaomi, a renowned mobile phone manufacturer, to kickoff the 10th Anniversary Party for Clash of Clans. Whether it is the online messaging activity to recruit new players, or the physical anniversary party, they have all received unanimous praise from Malaysian players.
Last November, Clash of Clans and Clash Royale, another game based on the Clash IP, witnessed the grand Clash Fest event. Focusing on the game, community and tournaments, Supercell held offline competition viewing activities of the two games in multiple cities across the globe. The physical viewing activities was also hosted in many Southeast Asian countries, attracting lots of players to gather and enjoy the atmosphere.
From the Clash of Clans 10th Anniversary Party to physical viewing experiences for Clash Fest, to multi-channel marketing of the game for the Lunar New Year, Clash of Clans is repeatedly signaling its return to Southeast Asia and exploring new ways to interact with its players.
What new experiences will the game bring to Southeast Asia in the future? And what can Malaysian players expect next? Let’s wait and see!
