Garena’s Free Fire is once again collaborating with local celebrity, Zizan Razak as part of the newly unveiled campaign, “Free Fire Untuk Semua” (“Free Fire For All”) that was launched today, 18 April. This collab also runs in conjunction with Free Fire’s Ramadhan events, which is happening now till 8 May 2022.
Free Fire has prepared a bunch of activities in game for the local community for the month of fasting. The collaboration with Zizan Razak and Free Fire’s broader Ramadhan events are part of Garena’s commitment to delivering localised content that would resonate with the local community in Malaysia.
Zizan Razak Returns As Free Fire Ambassador!
Local Survivors can welcome Zizan Razak’s return as the game’s Malaysia brand ambassador, once again taking the spotlight as the main character in the game’s local campaign film. The actor-singer-comedian, who starred in Abang Long Fadil and Polis Evo, was also the brand’s first ever local ambassador in 2021.
This collaboration is part of the overarching “Free Fire Untuk Semua” campaign, which aims to foster a supportive local community for all players in Malaysia. The campaign is set to run for 5 months from April to August. Zizan Razak also alludes to upcoming collaborations in his video announcement, commenting that there will be more events under the campaign “involving famous faces”.
“The message behind this year’s Ramadhan campaign ties in with the concept of Untuk Semua, which is about bringing together players from all walks of life through a shared experience with Free Fire. The idea of bringing people together and unity in the local community is something I resonate with, and also seek to do through my own work, be it comedy or cinema,” “I am excited to work with Free Fire again this year and look forward to seeing players and Malaysians alike enjoying the campaign!” Zizan Razak, Local Ambassador
As part of the campaign, Survivors and fans can also look forward to a chance to play Free Fire with the local celebrity on 23 April, 6PM. The stream will feature gameplay tips, variety games, and even a giveaway including a postcard signed by Zizan Razak himself! Participating in community events and in-game activities, such as the Free Fire Untuk Semua Adventure game, will also give Survivors another chance at snagging the collaboration-specific merchandise.
Uphold the spirit of unity with Free Fire Ramadhan-themed events!
Players can look forward to partaking in exciting activities and earning highly sought-after rewards this Ramadhan period! This year’s events will feature two key dates – Raya Galore Day on 23 April and Hari Raya on 3 May.
The string of Ramadhan activities will first kick off with the “Gather the Dates” aftermatch drop, a time-limited event that will take place from from 7PM to 7AM daily, during the berbuka puasa period. Throughout the event, Survivors can also collect “Duit Raya” packets, which can be redeemed for Ramadhan-themed items such as the Blooming Falco pet skin, along with the Falco pet itself!
Accompanying this event is a series of “Berbuka Puasa” livestreams occuring at the same time from 18 to- 23 April, where the Free Fire community can gather and break fast together while enjoying a few rounds of custom room matches.
Come Raya Galore Day on 23 April and Hari Raya on 3 May, Survivors will also be treated to various login bonuses and missions where they will be able to collect more themed prizes such as unique collectibles and an emote that will only be up for grabs on the two very special days. The elusive Magic Cube will also be available exclusively on Raya Day. Download Free Fire on the Apple iOS App or Google Play store.
