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Shop For Ramadan Needs During Ramadan With Shopee Campaign From 4 To 18 April 2022; Stand A Chance To Win A Vespa Sprint S 150

Shop For Ramadan Needs During Ramadan With Shopee Campaign From 4 To 18 April 2022; Stand A Chance To Win A Vespa Sprint S 150 9

With the lockdowns changing the way we shop in recent years, Shopee Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout this period in the last three years.

Ramadan With Shopee

The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020, the keyword increased in popularity by 265 percent compared to the same period the previous year.

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.    

Shopee Ramadan Shopping

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period.

“The lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.”

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

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Shop For Ramadan Needs During Ramadan With Shopee Campaign From 4 To 18 April 2022; Stand A Chance To Win A Vespa Sprint S 150 10

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia

On the top-3 selling products from every category for the past three years, Shopee has released the following:

Shopee Ramadan Shopping

Malaysians can look forward to shopping for their needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period. 

Shopee Ramadan Shopping

While preparing to welcome the Ramadan with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia’s Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign.

Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti

Shopee Ramadan Shopping

You can also get your needs from brands on Shopee Mall during Ramdan With Shopee Campaign such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.      

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