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PICO Unveils Its First VR Concept Flagship Store In Sunway Pyramid

PICO Unveils Its First VR Concept Flagship Store In Sunway Pyramid 7

PICO first VR concept flagship store strategically located in Sunway Pyramid, is the brand’s first VR concept store in the region and aims to be the one-stop sales and service for all things VR by PICO. 

PICO First VR Concept Flagship Store

Occupying 1,530 sqft in one of the heaviest traffic shopping malls in the Klang Valley, PICO first VR concept flagship store consists of four experiential zones covering gaming, fitness, entertainment and social – where customers can get up-close with the many PICO VR headsets placed throughout the store.

Upon entering PICO first VR concept flagship store, expect to be greeted by a crew of trained product experts that can not only guide the uninitiated user to embark on their journey to extended reality, but also answer technical questions from VR enthusiasts. 

A section of PICO first VR concept flagship store is also dedicated to aftersale where PICO is determined to ensure the VR ownership journey is a fulfilling one for users. PICO’s current warranty programme includes a one-for-one exchange where customers can swap their unit for a new one at the store.

“The launch of our first flagship store in Malaysia marks PICO’s commitment to the market and our ambition to capture a piece of the VR pie. We are confident that with our recently launched all-in-one headset PICO 4, we can introduce consumers, even those who have never worn a VR headset before, to a world of limitless possibilities. Step into the PICO store and experience how easy and fun it is to use the PICO 4, and you will be getting one yourself in no time!” Allen An, Regional Director of PICO Southeast Asia

Store Launch Promo

To celebrate the opening of PICO’s first flagship store in Malaysia, PICO will be running a two-tier special promotion for those ready to invest in a VR headset. 

  • The 1st to 10th customer to purchase one (1) unit of the PICO 4* will receive one (1) unit of PICO Neo 3 Link (256GB) for FREE
  • The 11th to 30th customer to purchase one (1) unit of the PICO 4* will be able to purchase a second unit of the PICO 4 at half price (RM849.50 for 128GB; RM999.50 for 256GB)
PICO First VR Concept Flagship Store

To make the celebration sweeter, each purchase of the PICO 4 and PICO Neo 3 Link comes with PICO’s Christmas Pack 4-game bundle, PICO’s Starter Pack 4-game bundle, and three free accessories consisting of a PICO 4 Casing (worth RM99.00), Lens Protector (worth RM19.90) and a Sweat Proof Silicone Cover (worth RM49.90). 

  • Christmas Pack 4-game bundle: LesMills Body Combat, Superhot VR, In Death: Unchained and MultiBrush (worth RM476.93)
  • Starter Pack 4-game bundle: All-in-One Sports VR, Down The Rabbit Hole, OhShape, and After The Fall (worth RM440.00)
PICO First VR Concept Flagship Store
PICO Neo 3

Mark your calendars and drop by the PICO Store at Sunway Pyramid (near TGI Fridays) on Saturday, 10th December 2022 from 10.00am to 2.00pm to celebrate the occasion and enjoy this one-day only deal on VR headsets. Participate in the activities lined up and stand a chance to also meet your favourite influencers when you visit on the day. 

PICO will also be hosting a VR boxing competition on opening day and participants who score the highest points among all four competition slots will walk home with the grand prize of one PICO 4 unit. The VR boxing competition is scheduled for 12.00pm – 1.00pm, 3.00pm – 4.00pm, 5.00pm – 6.00pm, and 8.00pm – 9.00pm

For those looking to get their hands on the PICO 4, queue for numbers starts at 9.30am while sales commence at 11.00am. The PICO 4 128GB and 256GB will be available for purchase at RM1,699 and RM1,999 respectively. 

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PICO Unveils Its First VR Concept Flagship Store In Sunway Pyramid 8
PICO First VR Concept Flagship Store

*ONE customer can only purchase ONE unit at a time. Purchase of the PICO Neo 3 Link and PICO 4 comes with the Christmas promotions (Starter Pack + Christmas Pack) along with the 3 accessories. However, the RM100 off does not apply on the half-price unit.

For more information on the PICO 4, please visit 

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