Connect with us

Hi, what are you looking for?


Daily News

Starbucks Join Hands With Grab To Enhance Starbucks Experience For Customers In Southeast Asia

Starbucks Join Hands With Grab To Enhance Starbucks Experience For Customers In Southeast Asia 7

Starbucks Experience levels up with the integrated partnership of Grab and Starbucks across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network. 

Grab x Starbucks Experience

Starbucks Join Hands With Grab To Enhance Starbucks Experience For Customers In Southeast Asia 8

Customers will be able to enjoy more personalised and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,”

“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver a positive impact in the communities we serve through the FoodShare program.”Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalised, rewarding, and seamless experience to our customers,” Saad Ahmed, Managing Director, Commercial at Grab

Integrated loyalty program

A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood.

In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers. The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Starbucks x Grab

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:

  • Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars.
  • Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favourite food and beverage items directly from GrabFood’s self-pick up feature, which will inform them when their orders are ready for pick up.
  • Instant delivery via GrabExpress: Customers can get their favourite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress, when they order via Starbucks owned channels.      
  • Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.

Creating Positive Impact through Starbucks FoodShare program

Grab x Starbucks Experience

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area.

Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organisations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron.  The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create positive impact in the communities we serve.

Advertisement. Scroll to continue reading.
Starbucks Join Hands With Grab To Enhance Starbucks Experience For Customers In Southeast Asia 9
Written By

Next Read

Daily News

In conjunction with Ramadan and the upcoming Raya festivities, Grab Malaysia is inviting Malaysians to continue their acts of charity with ‘Jimat-Jimat, Ingat-Ingat’. Malaysians...

Daily News

HUATEVER Chinese New Year With Grab. Chinese New Year celebrations in Malaysia for the past two years have definitely been unique and intimate, due...

Daily News

Movement restrictions have begun to ease as more Malaysians are getting back to their everyday routines and traveling with over 95% of Malaysia’s adult...

Daily News

Grab wants to shine the spotlight on the different aspects that make us Malaysian – from the many local businesses who have adapted to...


Grab Malaysia is introducing the Grab Online Shop – GrabFood Small Business Programme to help small businesses adapt to the growing demand for delivery...


Grab today announced the launch of GrabSupermarket, Grab’s first delivery-only supermarket in the region as part of its continued push into grocery delivery. GrabSupermarket...

Daily News

Grab today announced GrabFood Food Courts, which is the company’s latest service that aims to help small as well as local traditional businesses during...