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Apple TV 4K: The Powerful Next-Generation Apple TV 4K Powered By The A15 Bionic Chip

Apple-TV-4K

Apple today announced the next generation of Apple TV 4K — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home.

HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favourite movies and TV shows in the best quality possible across more TVs (HDR10+ and Dolby Vision support works with compatible content in supported apps. Not all content is available in 4K, 4K HDR, HDR10+, or Dolby Vision. 4K resolution requires a 4K-capable TV). 

Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Apple TV Remote, Apple TV 4K simplifies the way users discover and enjoy their favourite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB). Customers can order the new Apple TV 4K with Apple TV Remote soon at a new starting price of RM699.

Apple TV 4K

Apple TV 4K: A Cinematic Home Theatre Experience

The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theatre experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio (Accessing Dolby Atmos features requires Dolby Atmos-capable devices. Not all content is available in 5.1 and 7.1 surround sound or Dolby Atmos audio. Playback quality will depend on hardware and internet connection).

With the Apple TV Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV(Siri is not available in all countries and regions). On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.

Seamless Integration with the Apple Ecosystem

Apple TV 4K

Apple TV 4K works seamlessly with other Apple devices, starting with a magical setup process with iPhone and effortless control at any time with the Apple TV Remote in Control Center. The deep integration of Apple hardware, software, and services with Apple TV 4K unlocks an unparalleled experience that brings the best of the Apple ecosystem to the living room (Apple Music, Apple TV+, Apple Arcade, and Apple Fitness+ require a subscription. In SE Asia, Apple Fitness+ is available in Malaysia and Indonesia).

Apple TV 4K
  • Apple Music offers access to a catalogue of over 100 million songs, expertly curated playlists, and music videos through Apple TV 4K. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience.
Apple TV 4K
  • Apple TV+ is the home of premium drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner, “CODA”; record-breaking Emmy Award winner “Ted Lasso”; hit drama “Severance”; “Shantaram,” based on the bestselling novel; and acclaimed series “Bad Sisters,” “Mythic Quest,” “Pachinko,” and many more. Viewers can also enjoy films such as “Sidney,” a documentary honouring the legendary Sidney Poitier; “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence; and the holiday story “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer. Apple TV+ also offers live sports, including “Friday Night Baseball,” and Major League Soccer matches coming in early 2023.
Apple TV 4K
  • Apple Arcade on Apple TV 4K features award-winning premium games, with new titles and major content updates added weekly, all without ads or in-app purchases. Players can pair popular game controllers to enjoy hit titles like “NBA 2K23 Arcade Edition” and “Jetpack Joyride 2,” along with longtime favourites like “Sneaky Sasquatch,” as well as “Warped Kart Racers” with a new multiuser mode.
Apple TV 4K
  • Apple Fitness+ is an award-winning fitness and wellness service designed to be welcoming to all users, wherever they are on their journey, and help them live a healthier day. Apple TV 4K users can enjoy the largest library of workout content in 4K Ultra High Definition with over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Later this year, iPhone users can subscribe to and enjoy Fitness+ in the 21 countries and regions where it is available, even if they don’t have an Apple Watch. Usersonly need an iPhone to sign up, and can then experience Fitness+ on Apple TV, iPhone, and iPad with onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ users with Apple Watch can take their motivation to the next level with personalised real-time metrics that display on Apple TV, iPhone, and iPad.

tvOS

With iCloud Shared Photo Library on Apple TV, everyone in the family will be able to enjoy everyone’s photos together on the big screen. Cross-device connectivity on Apple TV 4K will enable developers to integrate personalised experiences between their iPhone and Apple Watch apps with Apple TV. 

Apple TV 4K

Users can continue to enjoy SharePlay by starting a FaceTime session on iPhone or iPad and watching a TV show or movie on Apple TV to stay completely in sync — ensuring everyone catches a movie’s dramatic reveal or a show’s punchline at the same moment. With shared playback controls, including using the Apple TV Remote, anyone in the SharePlay session can play, pause, or jump ahead.

Apple TV 4K as a Smart Home Hub

As a home hub, Apple TV 4K securely connects to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allows the user to set scenes and control their smart home while away; and ensures that accessories can run automatically. Apple TV 4K is also an essential building block for Matter, the new smart home connectivity standard that enables a wide variety of accessories to work together seamlessly across platforms, helping to fulfil the true vision of a smart home.

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Apple TV 4K: The Powerful Next-Generation Apple TV 4K Powered By The A15 Bionic Chip 18

When viewing a HomeKit camera, Apple TV users can control nearby accessories — such as turning on the outdoor lights — or display multiple cameras at the same time on the TV screen for a more complete view. In addition, HomeKit Secure Video uses the on-device intelligence of Apple TV 4K to privately analyse the video to detect people, animals, cars, and package deliveries(HomeKit Secure Video requires a supported iCloud+ plan and a home hub, such as Apple TV or HomePod mini).

With Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) connects compatible Thread-based smart home accessories reliably and securely.

Apple TV 4K

Apple TV 4K and the Environment

The new Apple TV 4K is designed to minimise its impact on the environment, using nearly 30 percent less power than the previous generation while achieving more powerful performance (Testing was done under the condition of streaming 4K movies played on Apple TV 4K with the Apple TV Remote from the Apple TV app). The efficiency gains of A15 Bionic eliminate the need for an internal fan, resulting in a more compact design and contributing to a 25 percent reduction in carbon footprint over the previous generation.

In a first for Apple TV, Apple TV 4K features 100 percent recycled gold in the plating of multiple printed circuit boards, which also include 100 percent recycled tin in the solder. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Apple TV Remote includes 100 percent recycled aluminum. Redesigned packaging removes the outer plastic wrap, and over 90 percent of packaging is fibre based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The Apple TV 4K lineup is free of mercury, BFRs, PVC, and beryllium.

Pricing and Availability in Malaysia

The new Apple TV 4K with Apple TV Remote will be available soon starting at RM699 from apple.com/my/store and in the Apple Store app. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.

The Apple TV Remote has the same beloved design and functionality as the previous generation, and adopts USB-C for charging. It is included with the new Apple TV 4K, or can be purchased separately for RM269,and is compatible with all generations of Apple TV 4K and Apple TV HD.

For a limited time, eligible customers who purchase a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ and Apple Arcade for free.

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Apple TV 4K: The Powerful Next-Generation Apple TV 4K Powered By The A15 Bionic Chip 18
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