Connect with us

Search And You Shall Find

The AXOThe AXO

Daily News

Alibaba Embarks 2022 11.11 Global Shopping Festival on October 24

Alibaba Embarks 2022 11.11 Global Shopping Festival on October 24 18

Alibaba officially kicked off the 14th edition of its 11.11 Global Shopping Festival (“11.11” or “Festival”) on  October 24, featuring more than 290,000 brands. This year, Alibaba will equip merchants with tools and solutions to grow their brand loyalty membership programs and unveil new products, among other initiatives, to help them succeed during and beyond 11.11.

To date, more than 40 brands on  Tmall have loyalty membership programs that surpassed ten million members and 600 brands have loyalty membership programs with over one million members. 

Alibaba 2022 11.11 Global Shopping Festival

Alibaba 2022 11.11 Global Shopping Festival

“11.11 this year will have the most diverse range of products in the event’s history, with 17 million  products available to more than one billion annual active consumers on our platforms in China, thanks  to the support of our brands and merchants from around the world,”

“11.11 is the most  powerful engine for our merchants’ customer growth every year. Transforming consumer awareness  into customer loyalty is key to generating the best return on investment. We will introduce technology  and business innovations while enhancing supply-demand matching and loyalty membership  management, to support our brand and merchant partners. Ultimately, we aim to turn customer  assets into the most important driving force for merchants’ long-term business growth.” Chui Xue, President of  Industry Development and Operation Center of Taobao and Tmall, Alibaba Group

11.11 presale on Tmall will kick off at 8 pm Beijing time on October 24. Two check-out windows will follow – the first window will begin at 8pm on October 31 and end on November 3, while the second window will last from 8pm November 10 to November 11.  

Helping brands cultivate high-value customers 

Alibaba 2022 11.11 Global Shopping Festival

Alibaba will support merchants on loyalty member recruitment, along with other initiatives, to promote the broader use of membership systems as a tool to attract, engage and retain consumers by merchants on its platforms. 

Alibaba’s ecosystem-wide premium loyalty membership program 88VIP has over 25 million members with annual average spending of more than RMB57,000, which reflects the high-quality consumer base with strong purchasing intent on its platforms. Alibaba is well-positioned and committed to helping merchants build up their own membership operation capabilities to better target and serve customers during the customer lifecycle.

Many top brands, including Nike and Unilever, are already running brand loyalty membership programs through their Tmall stores to engage with existing customers more effectively and capture new customers, especially from the base of over 123 million annual active consumers who spend more than RMB10,000 annually on Taobao and Tmall. 

Livestreaming continues to be an effective channel for consumer engagement, and Alibaba will support merchants with the capability to host self-run live streaming sessions during 11.11 through  Taobao Live. 

New products will be introduced this 11.11, including fashion and accessories from top luxury brands  Moncler and Ferrari that opened Tmall flagship stores in the past month. Many brands will also showcase the fruits of their product innovation incubated based on insights from the Tmall Innovation  Center (TMIC). 

Advertisement. Scroll to continue reading.
Alibaba Embarks 2022 11.11 Global Shopping Festival on October 24 19

Supporting merchants at home and abroad 

Alibaba 2022 11.11 Global Shopping Festival

Incentives for merchant and influencer-hosted live streaming sessions will be one of many ways  Alibaba will provide support to small and medium-sized businesses on its platforms this 11.11. In particular, Alibaba will offer marketing exposure and customer targeting assistance to newly-launched live streaming channels. 

Alibaba will also provide merchants with access to business intelligence tools and financial support.  For example, a marketing analysis tool will be made available to all merchants on Taobao and Tmall for the first time during this 11.11 to guide merchants’ real-time business decision-making. Tmall and  Taobao will also provide faster payment transfers for merchants to ease their liquidity during 11.11,  halving the account receivable cycle to seven days on average for certain products. 

Alibaba 2022 11.11 Global Shopping Festival

To support the growing demand for logistics support from cross-border merchants, Cainiao has further streamlined warehousing, customs clearance, line haul, and distribution for 11.11. It has increased the number of its import line haul routes by 20% and doubled the capacity of its self-operated bonded warehouses.

Cainiao launched 400 line haul services spanning air, sea, road and rail to cover key import markets. For export from China, Cainiao is collaborating closely with AliExpress to offer delivery services within a committed timeframe and late-delivery compensation in various markets, ensuring a smoother experience for merchants and consumers.  

For less-developed markets, Taobao Deals is working with more than 1,800 industrial clusters in China during 11.11 to offer value-for-money products, including groceries from over 10,000 factories. 

A glimpse into a greener consumer experience 

Alibaba 2022 11.11 Global Shopping Festival

This year will see more initiatives aimed at building a greener 11.11 community. In accordance with the newly released standard guideline for low-carbon products by Alibaba Group, at this year’s 11.11,  Tmall has ramped up efforts to label low-carbon products covering extended shopping categories such as apparel, food, and cosmetics apart from energy-efficient electronic goods to drive sustainable consumptions. The new product label aims to help consumers better identify low-carbon products on the platform, check their impact of purchases on the environment and encourage more sustainable choices.  

Tmall has also collaborated with 40 plus brands to initiate a green campaign to promote low-carbon products through various initiatives. For instance, 10 brands out of the 40 plus such as Procter &  Gamble, Haier, ThinkPad and Yili have co-branded with Tmall to make innovative and sustainable shopping bags as free gifts for consumers with an aim to encourage consumption on sustainable products.

According to Tmall, one crossover bag is made from 6 recycled PET plastic bottles that can be sourceable. In addition, Tmall together with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, have leveraged the cloud unit’s carbon management platform Energy  Expert to provide online carbon footprint modeling, calculating, and certification for the abovementioned 40-plus brands for them to identify low-carbon products and conduct informed sustainability practices. 

Joining with thousands of merchants, Cainiao will help reduce carbon emissions from delivery and packaging, in addition to stepping up its parcel box recycling efforts across nearly 100,000 Cainiao Post stations offline. 

Advertisement. Scroll to continue reading.
Alibaba Embarks 2022 11.11 Global Shopping Festival on October 24 19
Written By

Next Read

Daily News

Alibaba announced the return of its  LiveNOW Training Programme (“LiveNOW”, the “Programme”), a corporate social  responsibility (“CSR”) initiative dedicated to the Malaysian community. An...

Daily News

Alibaba shared highlights of Malaysian brands’ performance and Malaysian consumers’ preferences at this year’s 11.11 Global  Shopping Festival.  Alibaba 11.11 Global Shopping Festival Highlights...

Daily News

Alibaba has launched its Pandemic Recovery Support Program with the Malaysia External Trade Development Corporation  (MATRADE) and Malaysia Digital Economy Cooperation (MDEC), to help...

Daily News

Alibaba Group today announced the Alibaba LiveNOW CSR Programme, which is a KOL Livestreaming Training Programme to help more Malaysians to thrive in the...

Advertisement
Advertisement
Advertisement
Advertisement