Mission Foods has announced a partnership with Malaysia’s first truly customisable and 100% digital mobile service, for the 2021 edition of the Yoodo PUBG Mobile Campus Championship (PMCC). Mission joins the highly anticipated league as the Official Corn Strips partner.
Mission Foods x Yoodo PUBG Mobile Campus Championship (PMCC)
The partnership aims to cement Mission Corn Strips as the number one snacking option for gamers. With three flavours of Peri-Peri, Tomyum, and Spicy Szechuan Seafood, the snacks come in a strip style which is easier to eat, and deepens the ‘crunch’ experience that snackers crave. The explosive flavours can be enjoyed straight from the packet without needing a dip, making it easy to enjoy while you’re parachuting down to Erangel.
With a signature light but crunchy texture, the Corn Strips boast 30% less oil than potato chips, and are made from 100% real corn. Free from preservatives and artificial colours, gamers can snack with peace of mind knowing that they are opting for a healthy snack, without sacrificing on flavour or taste. Coated with addictive spices and flavours, each bite will have you reaching for more.
PMCC 2021 will pit over 1,000 students from colleges and universities across Malaysia against each other in an action-packed virtual battle for a shot at the prize pool of RM60,000, an automatic wildcard entry into the PUBG Mobile National Championship (PMNC) 2022, as well as Yoodo credits and exclusive merchandise.
“This is Mission’s first foray into the world of gaming, and we are thrilled at the opportunity to be able to present Mission Corn Strips as the number one snacking option for gamers. Our partnership with Yoodo opens up a whole new audience and range of consumers for us, and having them support us in our adventure into the world of PUBG marks the beginning of a very special journey.”Maria Mitropoulos, Mission’s Vice President of Marketing Mission Foods Asia & Oceania
“We’re incredibly excited to kick off PMCC 2021 with Mission Foods as our Official Corn Strips partner,”
“Having such a reputable name in the food industry by our side to further support the esports community and nurturing Malaysian talent only solidifies the work we are doing, and lends a significant weightage to our mission of developing talent from the grassroots.” Chow Tuck Mun, Head of Yoodo
Aspiring student gamers will drop into the battleground with qualifiers set to take place between 30 October 2021 – 14 November 2021. A total of five virtual qualifiers will be held in the following zones:
· Central (Kuala Lumpur, Selangor, Putrajaya)
· South (Melaka Negeri Sembilan, Johor)
· North (Kedah, Pulau Pinang, Perlis, Perak)
· East (Kelantan, Terengganu, Pahang)
· Borneo (Sabah, Sarawak Labuan)
From there, the top 16 of our country’s best collegiate teams will clash in an intense battle in the PMCC 2021 Grand Finals on 20 – 21 November 2021. Fans of the tournament can catch the action on their screens as the tournament will be digitally aired live on 30 October (Borneo Qualifiers), 31 October (East Qualifiers), 5 November (North Qualifiers), 6 November (South Qualifiers), 7 November (Central Qualifiers), 13 – 14 November (PMCC League) and 20 – 21 November (PMCC Grand Finals) on the Yoodo Esports Facebook page.