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Kohai Launches First Malaysian Esports Community And Matchmaking Platform

Kohai Launches First Malaysian Esports Community And Matchmaking Platform 22

Kohai officially brings the first Malaysian platform that matches eSports enthusiasts to experienced players live, with the ambition to propel the nation’s eSports industry to greater heights. By uniting our eSports community on the Kohai mobile apps, gaming enthusiasts of all levels will now have a common stage to connect with players, have a more enjoyable match experience, hone their skills and ultimately elevate the standard of eSports players to a higher and more competitive level. 

Kohai

With the global games market recording tremendous growth over the past decade, eSports has been widely regarded as one of the key reasons for this success. eSports in Malaysia has also seen a rise in popularity, with increased involvement from the government and industry spurring this advancement. The arrival of Kohai introduces an exciting element to Malaysia’s eSports ecosystem, leveraging the united spirit of our gaming community to make eSports more inclusive, exciting, and empowering. 

The platform and apps were first released for public beta testing in May 2021 and has since recorded a  user base of 43,000, demonstrating healthy interest and demand from the Malaysian eSports community.  The platform also currently features two popular mobile eSports titles, Mobile Legends Bang Bang (MLBB) and PlayerUnknown’s Battlegrounds (PUBG) Mobile, with more titles and platforms to come. 

“eSports have always represented the pinnacle of competition within the gaming space, and we are glad  to witness Malaysians actively embrace and participate in this global phenomenon. This is made possible  with great support from both public and private sectors, driving the nation’s eSports ecosystem in the right  direction,” “The introduction of  Kohai serves to propel this ecosystem even further, leveraging on the strength of the players to  continuously raise each other to the next level.” Edward Chong, Founder of IWG eSports and Co-Founder of Kohai.

Kohai

“We are thrilled to finally be able to bring Kohai to Malaysians and play an active part in elevating the  nation’s eSports standards. Although Malaysia has been producing some great talents, eSports and  gaming in general are still perceived as negative by many. We want to change that,” “As a company built on the belief that eSports  should be inclusive, exciting, and empowering, Kohai is here to elevate the experiences and standards of eSports players and industry through our platform. We look forward to how we can disrupt eSports in  Malaysia for the better.” Chan Yik Soon,  Co-Founder and Business Development Director of Kohai.

The Concept

Kohai sources inspiration from the Japanese social relation system of senpai-kohai, translating to senior junior, capturing the spirit of mentorship which it seeks to cultivate in Malaysia’s eSports community. The  Kohai platform puts this philosophy in practice in the form of Gamers and Partners, allowing Partners to earn while they play and for Gamers to interact with players of a higher skill level, redefining the co-op experience for eSports. Kohai categorises Gamers and Partners by the following definitions: 

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Kohai Launches First Malaysian Esports Community And Matchmaking Platform 23

Gamers – Players of any level looking to connect and game with seasoned players

Partners – Players who are experts or at a professional level with high in-game rank/tier 

To catalyze the eSports industry, Kohai utilizes pay-to-learn and play-to-earn models respectively for Gamers and Partners, where Gamers can be matched with a wide selection of Partners to game or train with for a fee; and Partners can earn a side income playing with or coaching Gamers, championing the concept of a community-powered platform and empowering players to elevate the general eSports gaming experience and each other’s standards to the next level. 

Kohai

An Elevated Experience

Over the beta testing period, Kohai was able to improve its platform from user feedback and introduced several measures to deliver a better experience for its users.  

A key feature is to allow Gamers to have the option of real-time or scheduled gaming sessions. In a real-time session, Gamers can select the rank/tier they desire to achieve and get paired with a Partner to begin gaming or training right away at a fixed rate of RM10.00 per hour. Whereas in a scheduled session, Gamers have the flexibility to pre-schedule and game or train at a future date and time with his/her Partner.

The rates will depend on several factors such as desired ranking, character requests, match length, and others. To ensure fair user practice, Partners are allocated a maximum of 72 hours to complete a Gamer’s match or training request. Both options will give Gamers the opportunity to connect with their Partner prior to the training session, to allow a personalized experience that works best for both parties.

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Kohai Launches First Malaysian Esports Community And Matchmaking Platform 23

Real-Time Gaming Session

Step 1 Gamer selects game and desired  ranking
Step 2 Gamer will be assigned a Partner  through matchmaking
Step 3 Once matched, Gamer and Partner will  be placed in a chatroom signalling the  commencement of game. Gamer will  make payment upon completion of  game

Real-Time Gaming Session (Fixed Rate)

RM10.00 per hour (inclusive of SST) Applies for MLBB and PUBG Mobile

Scheduled Gaming Session

Step 1 Gamer selects game
Step 2 Gamer selects desired ranking, provides  other details (roles, hero selection, time,  etc.), and schedule details
Step 3 Gamer makes payment
Step 4 Gamer will be assigned a Partner through  matchmaking, based on details provided
Step 5 Once matched, Gamer and Partner will  enter room at the scheduled time

Scheduled Gaming Session (Max. Rates)

MLBB
Ranking Price (inclusive of SST)*
Grand Master to Epic RM52.60
Epic to Legend RM68.00
Legend to Mythic RM84.00
PUBG Mobile
Ranking Price (inclusive of SST)*
Bronze to Silver RM18.00
Silver to Gold RM34.00
Gold to Platinum RM40.00

Partners will also be able to earn while they play or train on the Kohai platform, where 80% of total fees from every session will be paid to the Partner via direct bank transfer by Kohai. 

To ensure all users can enjoy this platform, Kohai’s system is programmed to allow Gamersto be randomly  matched with Partners via its own matchmaking algorithm. This was implemented to create a fairer and more enjoyable Kohai experience, allowing Gamers’ exposure to the diverse play styles and skills of  Partners and establishing fair and equal opportunities for all Partners on the platform. 

User-Friendly Apps

With community safety and experience in mind, Kohai developed separate mobile applications for Gamers and Partners respectively to make it even easier for users to have a better gaming experience, hone their  skills, or guide others. The Kohai Gamer app (available on Apple App Store and Google Play Store) is for  Gamers, where players can request for a Partner to engage in either casual gaming or upskilling in just  three to five simple steps. The Kohai Partner app (available on Apple App Store and Google Play Store) is dedicated for Partners, where players can register, get certified, and start earning by gaming or training  with Gamers.

Kohai

Current Activities And Future Plans

In the spirit of elevating the standards of Malaysian eSports players, Kohai is also announcing its  partnership with professional eSports team ‒ Geek Fam. Starting today, this exciting collaboration will see  Geek Fam players participating as Partners, giving all Gamers the opportunity to play with, learn or train  with Geek Fam players on MLBB and PUBG Mobile through random matchmaking.  

Kohai has also organised its very own eSports tournament, the Kohai Championships, for MLBB. This tournament, which started on 4 September 2021 and will continue until 26 September 2021, features 64  teams competing for a total prize pool of RM11,000.00. Although registration has closed, more information can be found on Kohai’s social media channels. 

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Kohai Launches First Malaysian Esports Community And Matchmaking Platform 23

Although still at its initial phase, Kohai has already set its sights for the future. To start, Kohai has plans to expand the platform beyond mobile games to PC and console, as well as increasing available game titles,  with guidance from user suggestions. The company also aspires to transform the platform by introducing more features to make its offering more holistic and inclusive, and is eyeing a potential expansion beyond  Malaysian shores into the growing regional eSports market.

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