Samsung is gearing up to unfold the next generation of foldables at Galaxy Unpacked 2021. We’ve seen our lives change in unimaginable ways over the past one and a half years – from the way we work, the way we communicate and connect with our family and friends. Evidently it has escalated the need for us to embrace technology and innovations like never before.
Galaxy Unpacked 2021 – Official Trailer
Change is the only constant in the world of innovation. By driving new ideas forward and transforming existing experiences, it redefines the boundaries of what’s possible.
As the excitement for the upcoming Galaxy Unpacked on August 11 continues to build, Samsung Electronics has released a trailer teasing the surprises that lie in wait for Galaxy fans.
Check out the video to see if you can spot any clues and make sure to watch #SamsungUnpacked live on www.samsung.com/my, Samsung Malaysia YouTube, Samsung Malaysia Facebook and Samsung Malaysia Newsroom for the official reveal.
Galaxy Unpacked YouTube Trailer Hits 100M Views!
The Unpacked Official Trailer released on 28th July, showcases the evolution of mobile technology over the decades, demonstrating that change is not only inevitable, but usually for the better, and underlines the fact that once we experience better, we can never go back. The Unpacked Official Trailer hit 100 million views on YouTube on 4th August.
The film challenges the status quo, suggesting that after a decade of incremental improvements to the smartphone, which all increasingly look and work the same, it’s time for consumers to ‘get ready to unfold’ something radically better with the new Galaxy device launching at Unpacked.
Aligning with this, a consumer-engaging social campaign, #UnfoldChallenge started on July 28th on TikTok. Collaborating with BTS, Millie Bobby Brown and 7 global influencers, the campaign pushes consumer expectations and drives participations. The video views of the campaign on TikTok is 184M as of August 4th.
How To Catch Samsung Galaxy Unpacked 2021 Livestream

What are you expecting from the company’s new Z Fold and Z Flip devices? Only time will tell what innovation Samsung has up their sleeve for their latest generation of foldable devices. Tune in to the company’s latest unveiling at this year’s Galaxy Unpacked 2021 livestream:
- Date: 11th August 2021 (Wednesday)
- Time: 10:00pm (Malaysia Time)
- Viewing Link: www.samsung.com/my, Samsung Malaysia YouTube, Samsung Malaysia Facebook and Samsung Malaysia Newsroom
Stay tuned by registering yourself at https://www.samsung.com/my/unpacked/ to get regular updates regarding the event and a chance to score an additional RM300 Samsung e-voucher which you can use after you pre-order the next Galaxy!
