The Asus ROG X IKEA collab is happening. ASUS Republic of Gamers (ROG) today announced a surprise (well, we were) partnership with global home-furnishings giant IKEA. The collab will see development of new and exclusive range of gaming furnitures for the gamer’s home.
ASUS ROG X IKEA
With an estimated 2.5-billion gamers around the world, ROG and IKEA have recognized the interest in gaming now extends to all family members and all rooms. The two brands have now come together to combine their world-class and complementary design expertise to create products that make gaming at home more comfortable and more fun.
Don’t go rushing to your nearest IKEA just yet, because this unique collab will only be available to consumers in China as early as February 2021, with the collection expanding to serve other markets by October 2021.
“Gamers globally know and love the ROG brand and they trust it to deliver the most exciting gaming innovations in the market,” “Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home.”Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit
“With the rapid growth of gaming market across the world and a fast growing number of people playing, IKEA is curious about how home furnishing could improve the gaming experience and life around it,” “By teaming up with ROG, IKEA wants to combine home furnishing knowledge with ROG’s expertise in creating exceptional gaming experiences. Together, we set out to help the many gamers, and their families, welcome gaming home through developing a new range of affordable and ergonomic gaming furniture and accessories, designed to increase performance while also blending in beautifully to homes.” Ewa Rychert, Global Business Leader of Workspace, IKEA
Neither IKEA nor ROG revealed the list of ROG collab furniture, but one of these photos did show some hints of what to expect. You could see:
- Sound Buffer
- Chair Mat
- Mouse Bungee
- Cable Management
- USB Cables
- Desk Dividers
- Aggression Device?
Gaming has seen monumental growth over the years, and though no furnitures have been shown as of this writing. But we are expecting gaming tables and chairs at the least. What else are you excited to see from this collaboration?