11.11 was probably one of the world’s biggest sales day and now that it’s past us, Lazada is already preparing for the 12.12 year end sale. There’s still Christmas, but that’s another sale for another day.
This year, Lazada has prepared to bring its e-wallet feature to brick and mortar stores. This is to connect both online and offline commerce, in what is called online to offline or vice versa, also known to some as O2O.
From the 12th to 13th of December, customers can purchase vouchers from selected Lazmall Brands which are discounted up to 50%. Then from the 14th to 15th December, customers can use these vouchers at the selected brand’s physical stores to make discounted purchases. Participating Lazmall Brands include Senheng, Cerutti 1881, Realme, Huitieme, King Koil, just to name a few.
To sweeten the deal, those who pay the remaining balance with their Lazada Wallet after utilising the voucher discount, will get an additional 12% off their purchase. Pretty sweet deal, but for the amount you’ll be able to save, we’ll leave that to you.
“At Lazada, we are committed to delighting our customers through New Retail and new experiences, while also bringing more value to our brands and sellers as the trusted eCommerce partner. By expanding the parameters of the Lazada Wallet to offline stores, we are able to showcase our tech and payment capabilities. With this initiative, we’re highlighting the convergence of bricks and clicks in helping brands grow both aspects of their business, by driving online traffic offline,”Leo Chow, Chief Executive Officer, Lazada Malaysia.
Lazada has also introduced several new features to further help customers navigate their way through the app during 12.12:
- Image Search – The Image Search feature uses Artificial Intelligence to allow shoppers to make searches using a picture of an item they want, and the Lazada app will suggest similar items available on the platform. To use Image Search, simply tap the camera icon labelled “Scan” on the top left corner of the app, to snap a photo or select an image from the gallery.
- Be a Voucher Detective with Password Search – Stay tuned to Hitz, ERA and MYfm from 12 to 14 December 2019 and listen for passwords to unlock more vouchers. Enter the password into the Lazada App search bar to collect your vouchers and redeem them from 12 to 14 December 2019.
- LazLive– Tune in to the 12.12 LazLive livestreams where you can redeem exclusive vouchers and win wallet rebates. Exclusive products and deals are only available during the livestreams and can be added to cart from 1 December till 14 December 2019. Items in cart can be checked out from 12 to 14 December 2019.
To check out which deals are up for grabs and the locations they will be held at, head on to the minisite for “Lazada Wallet Goes Offline” here.