Lazada recently launched its 12.12 grand year end sale campaign, which involved the Lazada Wallet going offline. It’s not really going offline, but rather bringing online customers to the real world offline physical stores to enjoy great deals.
From the window of 12pm to 4pm, in just 4 hours, Lazada has already recorded over one thousand purchases across all its partnering brands and their respective brick and mortar stores throughout Klang Valley.
These LazMall brand include realme, Senheng, Skechers, CERUTTI 1881, Viewnet, and more. Crowds were seen lining up at the stores to enjoy the vouchers they have purchased on 12.12 to receive greater discounts offline.
Here are some photos for you to catch a glimpse of what went down at the brick and mortar stores of the Lazada Wallet O2O (online to offline) campaign.
It’s great to see Lazada coming up with something like this for customers to enjoy deals not only online, but offline as well. We hope the company will make this feature a mainstay, rather than a one-off campaign.