At its exclusive “invitation only” iPhone 11 event held at the Steve Jobs Theater, Apple officially announced a slew of new devices as well as services to further entice both existing and new Apple customers to join the ecosystem.
Here’s a compilation of everything that was announced at Apple’s event, ranging from wearables, to a new iPad, and of course a new iPhone. Let’s start with services.
Apple Arcade and Apple TV+
Apple announced two of its latest upcoming services – Apple Arcade and Apple TV+, delivering gaming and movie streaming content respectively. These services will be available on all iOS platforms with Apple TV+ being offered a year for free when you purchase any new Mac, Apple TV, iPad, or iPhone 11.
Apple TV+ will launch on the 19th of September with 5 original TV shows, with new ones added each month. It has a subscription fee of $4.99/month which includes Family Sharing access with up to six members in your family., with only one-week free trial.
As for Apple Arcade, it can be found on the Arcade tab of the App Store on iOS 13. The company is promising it will add new games every month and these games are exclusive to the Apple Arcade library. It will also have a subscription fee of $4.99/month inclusive of Family Sharing access, with a one-month free trial.
Next up, iPad. Apple surprised everyone with the announcement of a new entry-level iPad with a larger screen and improved performance. Featuring a larger 10.2-inch screen compared to the 2018 iPad with a 9.7-inch screen, the new iPad is powered by the A10 Fusion processor. It will also be running on iPadOS 13, having support for Apple’s Smart Connector, Apple Pencil, and more.
The seventh generation iPad with 10.2-inch display is available now for pre-order starting from $329, with orders shipping out by September 30th. As for students or education partners, they can pick one up starting from $299.
Moving forward, Apple talks about the new Apple Watch Series 5. This is the first Apple Watch to ever have… Wait for it… always-on display. How it works is it dims the screen when the user’s wrist is down, and return to full brightness when the watch face is tapped or raised.
When the watch is dimmed, you can see the time and select info and notifications. All this is made possible by combining new LTPO display hardware, new ambient light sensor, and a deep integration with WatchOS software.
The cellular models of the Apple Watch Series 5 now also has improved emergency services features, such as making international calls to emergency services, regardless of where the device was purchased or if the cellular plan has been activated.
The Apple Watch Series 5 now comes in a wider range of materials, including 100% recycled aluminum (base model), stainless steel, ceramic, and an all-new titanium. It is available for pre-order starting today, with first orders arriving on the 20th of September.
Prices start at $399 for the aluminum model, and can go up to $1,400 for the ceramic edition of the Apple Watch Series 5.
What we’ve all been waiting for, the Apple iPhone 11 announcements. First up is the iPhone 11 which is the successor to the iPhone XR.
The Apple iPhone 11 focuses on its camera setup that consists of a wide and ultra-wide lens, instead of the telephoto lens everyone’s been speculating about. The camera allows cropping and zooming in post production, and it also has a new night mode that turns on automatically. It brightens photos, while reducing noise in low-light environments. The cameras also come equipped with the next-generation Smart HDR that takes better backlit photos.
QuickTake is a new video recording feature that makes it easier to take videos by long-pressing on the camera’s shutter button. Video quality is at 4K 60fps, along with other recording modes like slo-mo, time-lapse, and expanded dynamic range.
On the front, the iPhone 11’s selfie camera has been updated to 12MP to allow 4K videos at 60 fps, with wide-angle selfie support and slowfie – a slo-mo video selfie.
Under the hood, the iPhone 11 is powered by Apple’s new A13 Bionic chip, which Apple claims is its fastest processor ever. When it comes to battery life, Apple is saying the iPhone 11 has an hour extra compared to the battery life of the iPhone XS.
On top of its new anodized aluminum finish that makes it more durable, the iPhone 11 will be available in six colours – black, white, red, purple, green, and yellow. Prices of the iPhone 11 starts from $699 for 64GB variants and it will be available for pre-order on Friday, September the 13th and released on September 20th in Apple Stores.
iPhone 11 Pro
And for the final announcement, Apple brought out the iPhone 11 Pro and iPhone 11 Pro Max, ditching the ‘Plus’ name and stepping up to be the successors of the iPhone XS and XS Max.
The Pro line of the iPhone 11 features a triple-camera setup on the rear, which consists of a telephoto lens, a wide-angle lens, and a super wide-angle lens. The new super wide-angles lens is shown as the “0.5x” button in the camera app and has an aperture of f/2.4 aperture with a 120-degree field of view.
Apple is using “Deep Fusion” technology to combine nine images using a neural network analysis on every single pixel, using computational photography to fuse photo data from all three lenses in order to improve image detail. Apart from that, it also has Night Mode, just like the iPhone 11.
Besides that, Apple is touting the iPhone 11 Pro’s video capabilities. These three cameras on the rear work together to improve colour and exposure. You are now capable of recording 4K with extended dynamic range at 60fps.
Powered by the company’s latest A13 Bionic chip, the iPhone 11 Pro is capable of delivering four hours longer battery life compared to the iPhone XS, whereas the iPhone 11 Pro Max can offer five hours of additional battery life than the iPhone XS Max.
The Apple iPhone 11 Pro and iPhone 11 Pro Max will come in four colours – Space Gray, Silver, Midnight Green, and Gold. These new iPhones also feature a matte finish instead of a glossy glass finish found on the iPhone XS.
Prices start from $999 for the 64GB variant of the iPhone 11 Pro, while the iPhone 11 Pro Max will start at $1099 for the 64GB variant. Pre-orders will begin on the 13th of September with the new iPhones arriving in store on the 20th of September.
Apple unveiled a whole bunch of services and devices today at its event, but which was your favourite? Looking forward to telling the time on that new Apple Watch 5? Or can’t wait to scroll Facebook and Instagram on that new iPhone 11 Pro Max? Let us know and stay tuned to The AXO for more news on Apple.